Victor Talking Machine Co.
(1901–1929)

The leading American producer of phonographs and records & one of the leading phonograph companies in the world at the time. It was headquartered in Camden, New Jersey, founded by Eldridge R. Johnson.

Johnson had previously made phonographs to play Emile Berliner's "Berliner Gramophone" records. Victor had the trademark rights to use the image of the dog listening to the phonograph in Western Hemisphere Markets. The logo was rightfully owned by the Gramophone Company, LTD, of the UK. (See HMV).

Victor was one of the first companies to see the importance of signing contracts with popular singing artists and musicians, making them exclusive to the Victor label. This made them successful in the record business.

In 1906, Victor produced a cabinet model phonograph to blend in with furniture. It was called "Victrola". Still today, people refer to most antique phonographs of any brand, model or make as a "Victrola", which is technically, incorrect use of the word. But is you say "Victrola", people know you're talking about an old wood phonograph instantly.

In 1926, Johnson sold Victor to the bank, who in 1929 sold it to the Radio Corporation of America (RCA), and took on the name RCA Victor later. Today, known as RCA, still use the logo of the dog listening to the phonograph, although, altered and redesigned many times over since its conception. But still one of the most recognized logos in history.

Victor Talking Machine Co. Type D, 1903-07 ($55-60)

Victor Monarch 1901-05 ($35-40)

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